Honey straight from the hive is nothing like the stuff you get in supermarkets. They like their honey to be glossy and clear and to ensure it won’t crystallise (which all honey does naturally).
Supermarket honey is heated at very high temperatures and super filtered which means that all the goodness is taken out so everything you think you are getting has actually gone. They also like a constant taste so it is blended to ensure every jar is the same.
Our honey is filtered through a series of sieves and is never heated so all the goodness remains.